Bite Ninja
Create a self-service kiosk for a fast food company.
Not only self-service but also install an (Ask Human) button and have ninjas help with ordering at this kiosk.
Since we already have Zenu software that allows gig workers (we call them "Ninja") to work as cashiers in restaurants, we created a self-service kiosk to assist end users.
Product Vision
• Create a self-service kiosk for a fast food company.
• Not only self-service but also install an (Ask Human) button and have ninjas help with ordering at this kiosk.
• Since we already have Zenu software that allows gig workers (we call them "Ninja") to work as cashiers in restaurants, we created a self-service kiosk to assist end users.
The reason
• Because our goal is to solve the labor shortage in the restaurant industry through a technology called "Ultimate • Labor Flexibility," we thought it would be better to have multiple solutions because people's shopping styles have become more diverse since the pandemic
Our challenge
• According to user interviews, people have different reasons for choosing a kiosk instead of a restaurant front counter
• 64% do not want to wait in line before ordering their meal and want to order as quickly as possible.
• 36% want to use a kiosk because they want to choose from the menu without worrying about other people's eyes on them.
• 17% are anxious to talk to people at the front counter.
• So our challenge is to create a kiosk that is easy for everyone to use, has simple navigation, is free of jargon, is not heavily animated, and is visually easy to understand!
Challenge 1:
The most complex part is editing the meal set. Therefore, we tried to make it as easy as possible to edit meals as freely as possible. So the solution was to create a modal instead of a (Confirm Order) page, allowing the user to edit all orders.
Challenge 2:
Use icons, pictograms, and illustrations to make it easy and quick to understand
In the U.S., English is not the only language spoken, so from an accessibility standpoint, icons, emojis, and illustrations are helpful to all.
We have to provide kiosks to many clients, so we have to contribute to their business and branding. For this reason, we changed some of the colors in the UI to white and black. This is to make sure that we don't compete with their brand colors.
The key takeaway
We learned the importance of usability testing from this project.
We knew how to use the kiosks, but creating a UX/UI that allowed people to complete tasks with simple navigation was a big challenge because the end users were flesh and blood and some were not used to using touch on a screen. As such, this project is still in its developmental stages and will require many iterations and refinements.